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Role of Trade marks in Business
The trade mark – the name connected with products. Logos as Coca-Cola or sweets Hershey – trade marks. Some people, probably, do not think twice of a designation of their own mark of soda or chocolate the same as these favourite marks. Others can use subconsciously the same trade marks for many years, without knowing that other company has already registered them.
For most of all, trade marks, probably, are not important, especially when they begin. But when time comes that they should expand and begin the products on a global scale, the myriad of problems will seem that it will often lead to expensive litigations and is more awful, loss of the trade mark, which they worked to create all these years. Here the reasons why trade marks are important for your business.
1. Trade marks are used as differentsiatory
Trade marks are used to identify your product as other companies differing from products. Only imagine a name of Makdonalda in comparison with a small known joint of a roll with a stuffing in Iowa under the name the Joint of the Roll with a stuffing. Nothing forces down hearing of the name connected with a fast food of high quality which has proved their name for these years.
2. The trade mark as the qualitative characteristic
Trade marks can be used also as the quality indicator. For example, we can be assured in Adidas as the manufacturer of the big qualitative boots or Sony as great manufacturers of electronic products. Clients will be inclined to look at these trade marks, buying certain points if they have a quality as their priority. Some trade marks have been actually so well connected with qualitative points that clients will not agree on something else.
3. The trade mark as the initial identifier
Trade marks can be connected also with certain point, such as boots and clothes that clients will not search for anything else except certain mark. Such takes place with Nike which reminds sports boots, clothes and accessories. Or General Motors which immediately forces us to think of Shevrole, Cadillacs, Buick or even Zhuzhzhalkah. With the trade mark you can clearly affirm as certain area of business.
4. The trade mark as the advertising device
Trade marks – the best advertising tools which any can have. Registering your trade mark as exclusively yours, you can create it and after several years, it can collect quality products with a considerable quantity of cartridges. Clients will look at the trade mark as on a guarantee that they receive value of the money. You individuality of the company will shine through the trade mark and definitely will grasp the intended market and will keep them within many next years.